Cereal Premiums

Quaker Oats introduced the idea of packaged premiums in 1891 by inserting chinaware items into boxes of oats.

Over the years many different premiums were given out to promote Quaker, starting with trade cards and puzzles in 1900 era, to cookie jars in 1997. The most popular premium in the 1950’s was Sgt Preston of the Yukon Promotion with free deeds for one square inch of land in the Yukon territory.

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